#FilmContestforall: @LouisVuitton

I am always all about any opportunities for a complete unknown to rise up into the echelons of high fashion using their wit, creativity and hard work.  @LouisVuitton recently launched the 2012 Journeys Awards where they ask entrants to create a short film outlining their interpretation of a journey.  This year they are also adding the twist to have filmmakers explore the idea of an “encounter.”  They explain:

An encounter. It is part of every journey.

An illuminating experience

A face to face with reality

A confrontation with destiny

A celebration of the unknown

Anywhere, anytime


What will you encounter?

Where will life take you ?

Why do I love it?  The key to this is that ANYONE can enter and I would love to see all of the potential creativity that you all could express in the next 70 days before the films are due for entry.


Insider View: Landing a Fashion Internship

Photo Credit: Fred R. Conrad/The New York Times

And @LorraineELLE keeps on giving…. Almost as soon as I pushed out my last post “Insider View: Interviewing for a Job in Fashion” Lorraine (we are on a first name basis now since I love her blog…2012 goal is to now meet her in person) sent out another great guide on what she looks for in an intern. For many, this is the first step out of school to becoming the next great fashion genius and @CFDA award winner.  Here’s what she had to say:

What do I look for they asked? It struck me you may want to know, too. So listen up would-be editor-in-chiefs:

  • Have passion and enthusiasm. If you want to intern at ELLE, you need to love every aspect of fashion and be prepared to work hard. This means doing the not-so-good bits alongside the very exciting ones. An ELLE intern who works in our fashion department is likely to go on a cover shoot in LA, but she’s also going to spend a week in our fashion cupboard returning all the clothes called in for a shoot to press agencies and designers.
  • Keep your feet on the ground. This is not a fictional world like Ugly Betty or The Devil Wears Prada. This is a business like any other, we have hundreds of pages to fill each month, so we need people who will make that possible.
  • There is a time and a place to ask for an internship. Twitter, for example, is not the place to ask. Email a letter and explain why I would choose you over other candidates. Keep it short and to the point.
  • Be specific about what department you want to work in and what you’ll bring to the table. Simply saying: ‘I have a month to fill with work experience, can I come to you?’ does not impress an editor.
  • Don’t apply to intern at businesses that you don’t love dearly – you’ll get bored and not give the best impression of yourself.
  • Intern across a business you’re interested in. You never know, you may want to be a fashion assistant but, actually, excel in the magazine’s marketing department.
  • Be persistent and say yes to everything, go that one step further. You don’t have to be a big personality, but if you’re the intern that does the coffee run and comes up with a brilliant new system of storing things in the fashion cupboard you’ll be remembered.
  • Be polite. Always.
  • Be patient and think ahead. You won’t reach the top immediately, but you will get there quicker if you are a joy to work with and you react well to everything that is going on around you. Never be afraid of putting ideas forward in a measured and intelligent way.

I started as an intern on a local newspaper when it was my dream to be a journalist and eventually edit magazines. And I now employ a team of interns, all of whom have a valid voice in the creation of this magazine. I told the film crew today, much to their surprise, that I learn as much from those below me, interns especially, as I do from those more experienced above me. Every generation of young people brings a new outlook to a publication like ELLE and I welcome that.


Insider View: Interviewing for a Job in Fashion


I recently read a nice little blog post by the enigmatic @LorraineELLE – Editor-in-Chief of UK ELLE and pictured above in a fantastic @dolcegabbana ensemble.  In it, she gives out the best advice I’ve seen on dressing for an interview in the fashion biz.  Many of us dream about this opportunity and when the moment finally arrives to go prove out fashion chops, end up frozen in fear standing in front of our closets or overdoing it and looking like @ladygaga.  Here are her tips:

  • Keep the outfit simple but add a styling twist that shows you’ve given it some thought. This makes you individual. You can do it with jewellery or other accessories. I love it when I interview someone with a bag I haven’t seen before or great shoes, for example. But don’t wear anything you are uncomfortable in.
  • There’s a lot to be said for great hair. And subtle but smart make-up. An interview is not the time to try a new lippy or show your love of a Lady Gaga fake eyelash.
  • Research your subject and prospective employer well. I have had people tell me they haven’t read the latest issue of ELLE, believe it or not.
  • Be specific in all your answers and arrive with an ideas list for the role. Every answer you give should be quantifiable with data and facts to back it up. Of course you love ELLE if you’re here for a job, there’s no point telling me that. Tell me why specifically: refer to features that you like and name projects or shoots we have done that have inspired you. Don’t be vague, have an opinion. Do this with your prospective employer and be familiar with their competitors, too.
  • Don’t write a character description on your CV. It’s just you saying what you’re like and that is not scientific – your traits cannot be proven. This really irritates me because it’s meaningless. You may say you have great leaderships skills but others may disagree. And I don’t care what your hobbies are either.
  • If I ask you what your star sign is you know it’s time to go and we won’t be meeting again!

Great words of advice to simplify the decisions you make to create an impressive picture for an interview.  So many of us either underwhelm or overwhelm, it’s nice to see a method to find a balance between the two.